Let your prospects participate — Kelford Labs Daily

“To make people value objects more, we need to let them feel that they somehow had a hand in the design.”

— Tali Sharot, The Influential Mind

Your business was and is informed by your experience with your clients.

You do what you do the way you do it because it’s the way you know best.

The way you know to be the best.

Because of what it causes for your best clients.

But do they know that’s why you work this way? Do they see that they had a hand in your process’s design?

It’s the difference between acting like your ideas are yours alone, and acting like your ideas are informed and influenced by your clients’ experiences and feedback.

Here’s how that plays out in the real world:

You could write a blog post or some homepage copy that tells your prospects that you’re the best. That you can help. That you know what you’re doing.

With a bland, vague, and unfocused expression like, “Whether you’re looking for blank, blank, or blank—we’ve got you covered.”

Or... You could write something focused, something specific, and something playful, like, “We offer one service, three ways. When you need it now, need it soon, or needed it yesterday.”

The first example shows you’re eager for clients.

The second shows you know how to help them.

Because you’ve been influenced by them.

Reply to this email to tell me what you think, or ask any questions!

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