Make your messages memorable — Kelford Labs Daily
So they remember them.
“It’s misleading to suppose there’s any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter. ... However, it’s always been true that whatever pleases teaches more effectively.”
— Marshall McLuhan, Hot & Cool
In Reality in Advertising, Rosser Reeves tells this old story about President Calvin Coolidge talking to a friend after leaving a sermon.
The friend asked Coolidge what the sermon was about.
“Sin.”, said Coolidge.
“What did he say?” persisted the friend.
“He was against it,” said Coolidge.
The thing is, our audience is unlikely to remember our message if the experience of hearing it isn’t memorable. If it’s bland, or boring, or rote, or routine.
I’m not saying you have to be funny, or that the sermon should have been. I’m saying that using visual metaphors, anecdotes, and striking language or images in our messages is more likely to please our audience.
Which means it’s more likely to get their attention. And we’re more likely to get our message across.
And then they’ll be more likely to remember it.
Because we made it memorable.
Kelford Inc. shows experts the way to always knowing what to say.
