Making your marketing more memorable — Kelford Labs Daily
By making it easy to remember.
People don’t remember everything.
They remember what’s memorable.
What I mean is, the things that we do actually remember share a set of qualities:
They tend to be surprising.
They tend to be highly visual.
They tend to be very emotional.
As Joshua Foer wrote in his book about elite memorization experts, “The brain best remembers things that are repeated, rhythmic, rhyming, structured, and above all, easily visualized.”
So here’s the big question:
Are your marketing messages memorable?
Are they made to be remembered?
Or are they dry, complicated, or different every time?
When someone asks me what I do, I don’t say, “I’m a marketing consultant,” because they’d never remember that.
And I don’t say something different or unique every time I’m asked.
No, I say, “I show experts the way to always knowing what to say.”
Because it rhymes.
Because it’s rhythmic, it’s structured, and you can visualize knowing what to say (and not knowing).
It can feel a little trite or trivial to basically craft a catchphrase for yourself.
But remember, it’s not really for you.
It’s for them. Your ideal prospects, the people who want exactly what you have to offer.
But if they don’t remember you when they have a need, they won’t go looking for you.
They won’t find you.
Because being found starts with being known, and being known starts with being remembered.
Which starts with making our marketing messages memorable.
Kelford Inc. shows experts the way to always knowing what to say.
