Marketing in your most-noticed moments — Kelford Labs Daily

Yesterday, we talked about how knowing your marketing “measurements” can help you make marketing messages at a moment’s notice.

But it can also help you make messages for your most-noticed moments:

• When you’re on stage at a conference, or on screen during a webinar
• When you’re writing copy for your new website
• When you’re creating messages for an ad campaign
• When you’re putting a pitch presentation together

These are the moments when you want to be noticed. When you want to stand out, instead of blend in.

And when you know your measurements (defining the value your ideal clients get from you, knowing the way in which you deliver that value, and understanding your unique way of demonstrating that value at a distance) you know what you need to do to get attention.

• You know you need to reference the specific struggle your ideal clients are facing, that you’re especially credible and qualified to help with
• You know you need to focus your message on the tradeoffs you’ve made to be uniquely capable of helping
• And you know the media or methods that you’re particularly suited to place messages in or with

But if we don’t know our measurements, if we don’t understand our marketing position and what makes our process different and unique, we’ll struggle to get noticed.

We’ll end up copying what we see others doing and blending into the marketing background. We’ll cloak ourselves in camouflage instead of standing out with a marketing “outfit” unique to us.

So if you want to make marketing that gets you noticed, you’ve got to start with your measurements.

So your marketing stands out, sets you apart, and gets you the attention you’re looking for.

In your most-noticed moments.

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