Marketing is not a last resort — Kelford Labs Daily
Curiosity today, customers tomorrow.
“Without marketing, no business can survive—people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.”
— Josh Kaufman, The Personal MBA
I sometimes hear marketing talked about as if it’s a last resort.
That if nothing else works, then it’s time to try marketing.
The problem is, marketing is about more than advertising. It’s everything that gets or keeps a customers.
If we’re neglecting marketing activity, we’re neglecting our customers.
Because our marketing should be about becoming increasingly curious about how our best customers experience our value.
And then we amplify and reinforce that value in all of our messages to our prospects, customers, and audiences.
Marketing isn’t a last resort, it’s a critical first step toward getting customers.
So, don’t wait for a season of struggle or a moment of panic to think about your marketing.
Start focusing your curiosity on your best customers and how they experience your value, today.
So you have something to talk to prospects about tomorrow.
Upcoming LinkedIn LIVE:
What if your 'ideal audience' isn’t so ideal after all?
In B2B, oversimplified assumptions can derail your strategy—wasting time, energy, and budget.
Marketing consultants Joel Kelly and Alison Knott will break down the most common ideal audience profile (ICP) mistakes, and what you can do instead to create magnetic marketing that wins more business.
Bring your burning questions for this lively Q&A!
📅 Wednesday Feb 5 | 🕐 12pm Eastern (1pm Atlantic)
