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Kelford Labs Daily: What do your customers say?

Their words, not yours.

Kelford Labs Daily: The way to sell is to sell

Sample and demonstrate

Kelford Labs Daily: The stripe in the toothpaste

Separate to demonstrate

Kelford Labs Weekly: What DON’T you do?

Be intrinsically credible.

Kelford Labs Daily: Where do you start?

Start by demonstrating.

Kelford Labs Daily: What to focus on

What your best customers value most.

Kelford Labs Daily: The hard part of focusing

It means saying no.