Kelford Labs Daily: Individual marketing
Focus on one to get many.
Latest
Kelford Labs Daily: One word rather than two
Focus on less, not more.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: Realistic writing doubt
On writing bad first drafts.
Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
Kelford Labs Daily: Where your position is built
In the prospect, not the product.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.