Where big brands come from — Kelford Labs Daily
Focus, not expansion.
Apple started by selling hand-built computers at technology clubs.
Nike started as the American distributor for Japanese track shoes.
Look at any huge, world-famous brand and you’re likely to find an origin story of intense focus and specialization.
They didn’t start by doing everything for everyone.
Because the key to growth isn’t expanding our market, it’s focusing our target.
Understanding exactly who needs what we sell, and providing exactly that in our own unique way.
Over time, demand grows because our reputation flourishes, and we can grow from profit.
But if we try to start at the end, and skip the initial steps of focus and targeting, we won’t end up anywhere.
Because growth comes from focus, not from grasping for it.
Kelford Inc. helps hands-on entrepreneurs and founders with complex marketing challenges define and articulate their unique value to their very best customers.
We’ll show you the way to always knowing what to say.
