Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Latest
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
Daily Lab: Is your marketing noise or signal?
Don’t blend in.
Daily Lab: Where does new business come from?
Don’t cold call, deliver value.
Daily Lab: Change the product, not the price
How to avoid discounting
Highlights: Demonstrating value daily
Our favorite Daily Labs from the past month.
Daily Lab: The point of content
Is to demonstrate value.