Promote for your prospects — Kelford Labs Daily
They want to hear from you.
You know me, I think you should be making content even if nobody sees it.
But that’s probably not why you want to make content—or any type of marketing, for that matter.
You want people to see it.
And yet—how often are you promoting your work publicly?
We carry these two thoughts in tension: I want people to notice me. But I don’t want people to think I’m too self-promotional.
When the fact is, some people will always think we’re too self-promotional, no matter how little we do.
And the people we want to notice us won’t be able to unless we promote ourselves a lot.
So, we’ve got to ask ourselves: Who am I talking to? My peers, my competitors, the little voices of detraction in my mind?
Or my ideal prospects, who are looking for someone just like me, and would appreciate the help?
Focus on the people who value you the most. The people who need what you provide and are eager to find it.
Promote for your prospects, because they’re looking for you.
Talk to them more often.
Kelford Inc. helps hands-on entrepreneurs and founders with complex marketing challenges define and articulate their unique value to their very best customers.
We’ll show you the way to always knowing what to say.
