Proving we’re human — Kelford Labs Daily
In an AI world.
“You can no longer trust that anything you see, or hear, or read was not created by AI. All of that already happened. Humans, walking and talking bags of water and trace chemicals that we are, have managed to convince well-organized sand to pretend to think like us.”
— Ethan Mollick, Co-Intelligence
So here we are.
AI voices are perfectly convincing, and LLM-based agents can now browse the web and make phone calls.
They can send emails, get around CAPTCHAs, and fill out forms.
They can even build and launch websites, and deepfake characters can attend Zooms.
We’re now at the point that we can’t be 100% certain, if we’re communicating digitally, we’re communicating with a human.
Okay, but you don’t have to panic yet. This technology is finicky, flimsy, and expensive. But people are experimenting with it right now, and there are scammers using it in the wild.
And it’s only going to get worse, until society and the market finds some way to deal with it (like we mostly dealt with email spam with sophisticated filters).
But we’re entering a really weird window where a small but growing percentage of communication is fake, but we don’t yet have good ways of detecting it.
Which means we’ve got to be careful, yes. We need to verify that we’re dealing with real people before we exchange money or private information.
But we also need to figure out how to prove to other people that we’re real and human so that they’re comfortable giving us money for our work if we don’t work with our clients in person.
For me, that’s meant I’m doing a lot more video and audio content creation. Yes, that stuff can be faked, but it builds credibility (and a sense of reality) when my prospects and clients hear me on podcasts, see me on live video, or watch my short LinkedIn clips.
I‘ve mostly been a written words kind of guy, but with AI generated content flooding the internet, I want to do more to stand out. Which means more personality when I do write, and more video and audio overall.
Look, we’ve got a little bit of time here, so don’t worry. But, do think about it.
If you had to prove to a prospect, right now, that you’re really a real person and not just an AI system responding to them, how would you?
How would I?
Kelford Inc. shows experts the way to always knowing what to say.
