Push the marketing button — Kelford Labs Daily
They’re all around you.
Okay, so, I actually say all the time, “There’s no ‘marketing button’ you can just push that makes customers appear.”
And by that I mean there’s no magic bullet, no special secret, no shortcut. Yeah, the market is full of people offering easy, fast, and cheap solutions to all your marketing woes, but they don’t work.
My belief is that you’ve just got to do your marketing, regularly, consistently, and well. You’ve just got to learn what works and what doesn’t (starting with what’s likely to work) and improve every day from there.
But, truth be told, I realized recently that it does sometimes come down to pushing the marketing button.
I can get in my own head about whether some piece of marketing content is perfect, whether something is ideally aligned with the market, the audience, and the point in time.
But that means I can, occasionally, just end up doing nothing at all. Does that sound familiar?
The other week, though, I was hovering over the “Like” button on a LinkedIn post from an old acquaintance. We’d fallen out of touch, I wasn’t 100% certain of where I stood with them, and I started overthinking whether I should publicly engage with their content.
(I know, it sounds ridiculous to write down, but I hope you can relate at least somewhat)
In a fit of boldness, though, I clicked the marketing button. I hit “Like,” moved on, and didn’t think about it again.
Until I got a DM from them, reconnecting. We’re now back in each others’ orbits. We might even work on a project together.
It’s a silly little example, but it’s a reminder (to me at least) that while there’s no magic bullet, there is a marketing button after all.
They’re actually all around us. Easy, fast (even cheap!) things we can do that are better than doing nothing. Better than paralyzing ourselves with perfectionism.
So, go ahead and push the marketing button today.
I’ll see you out there.
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