Remembering your own marketing — Kelford Labs Daily
So you remember to use it.
The first and most important audience for your marketing is you.
Because if we don’t remember our own marketing, we won’t recognize opportunities to deploy it.
Think about it:
How often have you brushed off the question, “So what do you do?” with a simple category like, “I’m an accountant,” or, “I’m a designer,” or, “I run a law firm”?
How often have you said something simple to avoid having a conversation about it?
Let’s face it, we all have.
And we usually do it, not because we deep down don’t want to talk about what we do, but because we don’t know what to say.
That’s why making your marketing messages memorable is so important.
So you recognize the opportunities to use them, to try them out and test them, to notice ways you can make them better based on how prospects react.
It’s worth custom-making your marketing so that your messages fit you, so that they roll off the tongue or practically type themselves.
So that they’re memorable.
So that you remember them.
Kelford Inc. shows experts the way to always knowing what to say.
