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Sharing the web with AI — Kelford Labs Daily

They can use computers now.

Earlier this week, I created a short video for LinkedIn describing some new announcements from AI company Anthropic.

I try to avoid talking about AI as much as possible in these Dailies, but this one felt important for marketers and entrepreneurs to know about.

The text and video are below:

So... AI can use computers now.

Yesterday, Anthropic announced major updates to their Claude models, along with releasing an experimental API that allows Claude to use a computer on your behalf.

That means it can build and launch simple websites all on its own, it can research and buy things online, and, presumably, it can spam website form submissions on behalf of a scammer.

While this is brand new and very experimental, it paints a picture of the world where websites and marketing materials might need to be optimized for AI agents using computers.

Is your website AI agent-friendly? Will it soon need to be?

Of course, the other big concern is that Claude Computer Use is susceptible to Prompt Injection.

Which means, you might send it off to do a task, but if it visits a website that includes a dangerous prompt instructing the model to take some sort of harmful action, it might actually do it. Like, say, deleting all the files on your computer.

This gets back to the fundamental problem of mixing user instructions with system instructions. And nobody has solved this problem yet.

So Anthropic currently recommends only using it on a dedicated virtual machine or a container with minimal privileges, not giving it access to sensitive user data, not giving it full access to untrusted parts of the web, and making sure a human confirms any major decisions it makes.

So, is full agent use for regular people right around the corner?

Not quite.

There’s a long way before this technology can be really trusted.

But marketers, entrepreneurs, and individuals need to be ready for the world we’re now in:

One where we’re sharing the web with AI—some helpful, some harmful.

But, the fact is, they’re here.