Starting from scratch, again — Kelford Labs Daily

Last year, as you’ve read me talk about too many times already, I got back into LinkedIn. I started 2024 with barely any traction whatsoever and ended it with over 1.5 million impressions, acquired mostly in just the last few months of the year.

But, uh oh, here we are again.

I committed the unforgivable algorithmic sin. I did the thing I’m constantly berating you about:

I stopped.

I stopped posting over the holidays and didn’t get back into it until late January, and by that point any favor I’d earned from the algorithm had drained away.

Back to zero.

Now, do I regret stopping? No, not really. Taking breaks is important, and last year’s efforts already yielded results (from newsletter sign-ups, to new leads, to new friends), so those aren’t going away.

What I regret is not starting again.

We’re well into March now and I’ve barely posted anything this year, and what I have hasn’t been seen.

But as of later today I’ll be back into it again. Slow and steady (avoiding One Big Day energy), one day at a time, one post at a time.

Why am I telling you this? Just as a reminder that preaching about keeping your marketing going is my whole job and I stopped. But it’s not the end of the world, because you can always start again.

That’s the important thing. It’s only failure if it’s permanent, and we control that.

So, if you want to follow along as I build my LinkedIn performance back up (through the only thing that works: practice), you can connect with me here.

Now, LinkedIn might not be valuable to you, or the next best place to spend your time or energy. So take this as a general purpose reminder that, whatever you’re marketing, you want to keep it going.

Which means, occasionally, starting over again.

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