Daily Lab: Marketing that always works
Make marketing that makes you better.
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Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
Daily Lab: The opposite of advertising
Cold outreach often sends the exact wrong signal.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: “Scrubs are cheaper than booms.”
It’s never too late to improve your launch.
Daily Lab: “They must be very rich!”
The cost doesn’t tell you all that much about the customer.