The easiest way to get customers — Kelford Labs Daily
Is by having them.
The easiest way to get customers is by having customers.
What I mean is, once you have customers, you have information. You get to know their habits, desires, preferences, and tastes.
And those inform the marketing messages you create and promote to attract even more customers just like them (or better).
Which means, when you’re starting out (or struggling), the thing to do is not to wonder how you can get many customers. It’s to work out how you can get one.
From there, you can build toward more.
But if you’re starting from scratch or starting over after a setback, don’t think about the mass of interest you want to create.
Think about the single first customer you can create.
What would it take to get them interested, engaged, and on board?
If we can’t attract one customer, we will never attract the many we seek.
But once we have one, we’re well on our way to more.
Kelford Inc. shows entrepreneurs the way to always knowing what to say.
