The process of positioning — Kelford Labs Daily
Not all at once.
If you know your company needs a stronger marketing position, but you don’t have the time or resources to tackle it all at once, there’s a middle step you can take.
What you can do in the meantime is make your process your position.
Because the process you follow to provide extraordinary value for your clients has been informed by your perspective. It has been influenced by your values.
In fact, it is the outcome of your perspective, whether that perspective is obvious to you or not.
So if you want a stronger position, start here:
Get better and better at formalizing and articulating the process you already follow.
Make content about it. Add copy to your homepage about it.
Explain your process in your social posts.
Over time, you’ll acquire better and better language about your perspective that you can turn into a position.
But in the meantime, your process is your position.
So get better and better at defining it, following it, and talking about it.
Kelford Inc. shows entrepreneurs the way to always knowing what to say.
