The promise of your process — Kelford Labs Daily
That you can promote.
We delivered a set of marketing messages to a client last week.
The project had a fixed deadline, and we didn’t get all the information we needed to complete the work until two days before.
But we weren’t worried, and we didn’t rush.
How?
Because we knew we could rely on our process. But more than that, we knew we could promise speedy work because of our process.
In fact, we guarantee every client we work with that we’ll never miss a deadline. Never.
And that’s pretty rare for marketers, who are notorious for delays and excuses.
But our process for creating marketing messages has been used and tested to such a degree that we know what we can do within what timeline. And if we say we can do it, we can.
But this isn’t about me: It’s about you.
The question I have for you is this: What is so certain, so fixed, and so tested about your process that you can promise something no one else can? Or that few in your industry would dare to?
Other marketers are occasionally shocked to hear about our deadline guarantee, but that’s our guarantee.
They should have their own. You should have your own. Based on your own process, your own position.
But my point is the same: Your process is what allows you to make promises.
So what promise can you make? And how can you promote it?
Reply to this email to tell me what you think, or ask any questions!
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