This is why we focus— Kelford Labs Daily
To be extraordinary.
“After the purchase is made, however, the performance of the offering must surpass the customer’s expectations in order for them to be satisfied. If performance is better than expectations, the customer’s perception of quality will be high. If performance is lower than expectations, the perception of quality will be low—no matter how good the offer is in absolute terms.”
— Josh Kaufman, The Personal MBA
This is why we must focus.
Because our services can’t just satisfy, they must exceed expectations.
And it’s impossible to be extraordinary at everything at all times.
We must sacrifice the things we can’t be the best at in service of the things we must be the best at to exceed expectations.
Focus isn’t a “nice to have” or a luxury for lazy entrepreneurs.
It’s necessary to grow.
Because for our reputation to grow organically and for awareness of our services to compound, we require word of mouth promotion.
And no one refers a business that is merely good.
We refer businesses that are surprisingly great.
That exceed our expectations.
Because they focused.
Kelford Inc. shows you the way to always knowing what to say. Marketing positions and messages for hands-on entrepreneurs.
