Uncomplicating marketing — Kelford Labs Daily

“In any game that is at all complex, a game plan or strategy is vital for effective play. Roughly, a strategy is a prescription that tells us what to do as the game unfolds; it specifies a sequence of decisions.”

— John H. Holland, Emergence

Marketing is a complex game.

But that doesn’t mean it’s complicated.

“Complex” means interwoven, interconnected.

“Complicated” means confusing, unclear.

So we need a way to deal with the complexity of marketing—the fact that everything we do connects to something else, everything we do affects something else—without getting confused or disoriented by all the moving pieces.

That’s what a strategy does: It tells you what to do in any given decision, what you’re aiming for, and what you’re trying to achieve.

It tells you how to allocate your resources, and how to measure your progress and effectiveness.

So if you’re sitting in front of your computer, or scrolling through your phone, wondering what on earth you’re supposed to do, write, or make for your marketing, you need a strategy.

You need a structure to work efficiently to get what you want.

And if you need a strategy for your marketing: for your content, your messages, your website, your socials, or your in-person conversations, let’s chat.

We’ll create a structure for your marketing that keeps you on track and on target.

So you always know what to do— no, scratch that. So you always know what to say at any given moment, in any given medium.

We’ll show you the way to always knowing what to say.

Kelford Inc. shows entrepreneurs the way to always knowing what to say.