If you're a subscriber to Joel's "The Strategy You Want" newsletter, don't worry, you're still in the right place. The Family Knife is now Kelford Inc. And The Strategy You Want is now Kelford Labs. Read about the change here.
Welcome to our first video! Each month(ish), we'll be turning one of our mental models—for demonstrating your value at a distance—into a framework you can use and apply. And then we'll create a video walking you through the procedure for using the framework.
Watch the video below, and send us your feedback by replying to this email, or contacting us at firstname.lastname@example.org
If the video embed above doesn't work, you can watch the video here.