What does your work cause? — Kelford Labs Daily

So as you might have noticed, these last few Dailies have been focused on getting specific in your messages.

And the Weeklies have been about showing that your ideas connect to the external world.

By sheer, beautiful coincidence, these two concepts came crashing together for me yesterday.

I was on a call with a client (hello there, by the way!), talking through their content marketing plan. On the topic of LinkedIn content, he said, with a glint of mischief in his eye, “I’ve been reading some marketing blog about how you should be more specific in your content...”

I let out a laugh and mentally crossed my fingers.

”...so I did it and I noticed it got a lot more traction. Funny how that works.”*

Beyond the obvious, immediate effect on my ego, it directly connects to the idea of demonstrating that your ideas, the ways you work, the beliefs and values that inform your work, actually, you know, work.

You know your services and products are good and actually solve the problem or seize the opportunity your clients are facing.

But for them to believe that they’ll work, they’ve got to see how they connect to their world.

They've got to see your ideas working.

To utterly destroy the whole illusion in service of my point, when my client saw that what I said would work did work, he believed the other things I said and will say just a tiny little bit more.

And, for a certain type of person in a certain type of situation, reading this right now adds just a little bit more credibility to me, because it connects to the world you know and understand.

That’s what I mean when I talk about connecting your ideas, your beliefs, values, and process to the external world.

Showing that you don’t just care about your work, you cause things to happen through your work.

In the real world.

*Conversation from memory, it was probably phrased differently

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