What focus means — Kelford Labs Daily
“No.”
Focus, at the end of the day, means one thing and one thing only:
Saying no.
Saying no to money “left on the table.”
Saying no to bad-fit clients who use up all our time.
Saying no to trying to expand into profit.
Saying no to trying to “capture” a market.
Saying no to constantly adding service offerings or product lines.
“Wait,” one might ask, “does that mean we can never do any of those things?”
Of course not. But it means that our default answer is no.
Entrepreneurs who feel frazzled, worn down, and constantly running on the “busy but broke” treadmill often get there by saying yes to everything that comes their way.
And the businesses who thrive for the long-term, who grow steadily and sustainably and profitably—they get there by saying no.
So, the next time you feel like you’re leaving money on the table, maybe it’s best to leave it there, where it belongs.
Think of it as an investment in focus.
An investment in your future.
And it starts with a simple, “No.”
Kelford Inc. shows you the way to always knowing what to say. Finely crafted marketing messages for hands-on entrepreneurs.
