What if everyone else did it? — Kelford Labs Daily
Would it still work?
Before we embark on some new marketing initiative, we should ask ourselves: What if everyone else had the same idea?
It’s a useful way to figure out if you actually have an advantage there, or if everyone else is capable of doing the same thing.
So, you might think, “I’ll lower my prices and that will give me an advantage.” But if everyone lowers their prices, you’ll end up in a Warren Buffet tip-toes situation: “Once a few people decide to stand on their tip-toes, everyone has to stand on their tip-toes. No one can see any better, but they’re all worse off.”
Or, you might think, “I’ll use AI for my writing, or my service delivery, and that will give me an advantage.”
Until everyone else starts doing it and you realize that it’s not an advantage if everyone else can do the exact same thing in the exact same way.
But think about this: What if everyone focused on demonstrating their unique value at a distance?
What if everyone focused on finding their ideal customers based on what they’re uniquely best at?
Well, that would actually make everyone’s marketing easier and more effective. Because your ideal customers would be able to make better, quicker decisions about which company to work with, and what services to buy.
Of course, this only works if you have actually deliver value, if you actually have a unique position.
The companies that don’t, well, they can keep lowering their prices or outsourcing to AI.
While you focus on demonstrating your real, unique value at a distance, and reap the rewards.
Kelford Inc. shows experts the way to always knowing what to say.
