Would your best see your marketing? — Kelford Labs Daily

Think about your very best customer or client.

The one that’s both emotionally and financially profitable. You love working with them, and they see and appreciate your true value.

Now, ask yourself this: Would they see your latest marketing efforts?

Are your current best customers, and the people like them, being targeted and reached by your messages?

Or are you going after someone else, somewhere else?

We don’t jump across the field of opportunity to a bigger, better field. No, we carve our way through existing opportunity to get to newer, better fields.

Your current best customers are your ticket, your guide, to your next best.

But it starts by becoming intensely curious about their experience of your value. How they think about it, what they say about it, and why they return for more.

Then, you use those expressions, that language, those sentiments, in your marketing messages so you can attract more likeminded customers.

Over time, you attract even better customers who you become intensely curious about.

And you repeat the process, over and over.

But it starts by making sure the customers you have are also the customers you’re targeting.

So more people just like them see your messages, appreciate them, and respond.

Don’t try to skip from where you are to where you want to be.

Instead, be led to where you want to go by the clients you currently have.

Kelford Inc. shows entrepreneurs the way to always knowing what to say.