Write it again — Kelford Labs Daily
The secret is re-writing.
“What does an artist do? She tweaks that which she’s already done. There are those moments when we sit before a blank page, but mostly we’re adjusting what’s already there.”
— George Saunders, A Swim in a Pond in the Rain
Professional writers have a secret most people don’t know:
You just need to write it again.
When you write a LinkedIn post and hate what you’ve written, the lesson isn’t to delete it and walk away.
You just... write it again.
Or when you’re struggling to come up with a good opening line for your homepage, you shouldn’t agonize about getting one line perfectly right.
You should write 10 bad lines.
And then 10 more.
Because people who write for a living actually re-write for a living. Most of the typing time is done re-writing something that wasn’t good enough the first time.
The secret to great marketing writing, then, isn’t about doing a good job once.
It’s about doing a decent job enough times that a good one appears.
So don’t give up.
Just write it again.
Kelford Inc. shows you the way to always knowing what to say. Marketing positions and messages for hands-on entrepreneurs.
