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“Tell the truth and make it interesting.” — David Ogilvy Describing his own writing style as “a silk glove with a brick inside it,” Ogvily believed that the best way to make an impression was with facts and information, well stated.

We don’t need to predict what’s going to happen. We just have to prepare.

Marketing never fails. It just stops. It stops because we ran out of money, enthusiasm, or patience.

The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”

Marketers especially, but really any type of expert, often have to get our ideas approved by committees, groups, or boards. In any of these cases, we run into the usual problem: Everyone on a committee or in a group has their own opinion and their own mark they want to make.

When we have a new idea, a new business concept, or a new product or service, we’re motivated to move fast. We see everyone else out in the market, seemingly crushing it, and we strive to get in on the action. We think that speed is the key to success. When the opposite is true.

I thought the best way I could be helpful to you today is to just make your marketing a little easier. A little bit less stressful or overwhelming, so you can focus on other things.