Framework: Marketing Rangefinder It helps you look for the answers to: Where are my customers, and how do I reach them?
Daily Lab: Influence connects Because the job isn’t over when we’ve made the sale—a new job is just beginning.
Daily Lab: Show them what you don’t do Overdeliver because you’ve made the tradeoffs they value most.
Daily Lab: Find closer customers Find minds already changed, already needing the type of thing you sell.
Daily Lab: Experts don’t build brands To grow a sustainable business, though, marketing costs need to go down over time, not up.
Model: How far away are your customers? One of the most common questions I get is simply: “Where do I go to reach people?”