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Framework: Marketing Rangefinder

Framework: Marketing Rangefinder

It helps you look for the answers to: Where are my customers, and how do I reach them?
Joel Kelly Apr 12, 2023
Daily Lab: Influence connects

Daily Lab: Influence connects

Because the job isn’t over when we’ve made the sale—a new job is just beginning.
Joel Kelly Apr 11, 2023
Daily Lab: Curiosity not commitment

Daily Lab: Curiosity not commitment

We can’t just deliver on our promise—we have to overdeliver.
Joel Kelly Apr 10, 2023
Daily Lab: Show them what you don’t do

Daily Lab: Show them what you don’t do

Overdeliver because you’ve made the tradeoffs they value most.
Joel Kelly Apr 7, 2023
Daily Lab: Find closer customers

Daily Lab: Find closer customers

Find minds already changed, already needing the type of thing you sell.
Joel Kelly Apr 6, 2023
Daily Lab: Experts don’t build brands

Daily Lab: Experts don’t build brands

To grow a sustainable business, though, marketing costs need to go down over time, not up.
Joel Kelly Apr 5, 2023
Model: How far away are your customers?

Model: How far away are your customers?

One of the most common questions I get is simply: “Where do I go to reach people?”
Joel Kelly Apr 4, 2023

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