daily

Daily Lab: Is your new strategy working?

How to tell before you see results.

Daily Lab: Certain not superior

People don’t want “better,” they want “only.”

Daily Lab: Is your marketing noise or signal?

Don’t blend in.

Daily Lab: Where does new business come from?

Don’t cold call, deliver value.

Daily Lab: Change the product, not the price

How to avoid discounting

Daily Lab: The point of content

Is to demonstrate value.

Daily Lab: Values they’ll value

Combine what you value most with what they value most.