Why consistency matters — Kelford Labs Daily
In the same way, in the same place.
messaging
33 posts
Who’s your marketing about? — Kelford Labs Daily
You, or them?
The marketing funnel is a marketing myth — Kelford Labs Daily
Focus on the distance instead.
Encoding your message — Kelford Labs Daily
Making marketing memorable.
What we pay attention to — Kelford Labs Daily
Are the things we care about.
One thing, everywhere — Kelford Labs Daily
We must make choices.
The writing puzzle — Kelford Labs Daily
Finding better words.
All writers are readers — Kelford Labs Daily
Read more, write better.
Dear Charlie
The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?
Showing of 33 posts