What does your work cause? — Kelford Labs Daily
In the real world?
specific
25 posts
To be right you must be specific — Kelford Labs Daily
Specificity sells.
The power of saying something — Kelford Labs Daily
One single true thing.
What to do when others do what you do — Kelford Labs Daily
Do things differently.
Marketing promises are false predictions — Kelford Labs Daily
Nothing is guaranteed.
To whom are you marketing? — Kelford Labs Daily
Get specific.
Do your words inspire action? — Kelford Labs Daily
So they know what to do.
The problem with personas — Kelford Labs Daily
They’re not real.
“A fact draws us in” — Kelford Labs Daily
Give them something to imagine.
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
Where to find your voice — Kelford Labs Daily
Developing a taste for marketing
Get specific, get noticed — Kelford Labs Daily
Focus on the individual.
Showing of 25 posts