Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Latest
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
Kelford Labs Daily: Relentless patience
How to make patience work.
Kelford Labs Daily: Marketing need or want?
And why the difference matters.
Kelford Labs Daily: Shrink the scope, not the cost
Don’t discount yourself.
Kelford Labs Daily: Burning focus
One thing for one customer at one time.