Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
The most important concept in strategy is commitment. Not a commitment to do the same thing forever. Not a stubborn resistance to change. But a commitment to truly give a direction your all.