Where big brands come from — Kelford Labs Daily
Focus, not expansion.
daily
Total Demonstrable Market — Kelford Labs Daily
Who can you really reach?
Marketing’s job — Kelford Labs Daily
No magic, just habits.
Strategy means act — Kelford Labs Daily
No action, no information
The good of bad content — Kelford Labs Daily
Get boring to get better.
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Who am I to judge? — Kelford Labs Daily
The reward of patience.