daily

Kelford Labs Daily: The way to sell is to sell

Sample and demonstrate

Kelford Labs Daily: The stripe in the toothpaste

Separate to demonstrate

Kelford Labs Daily: Where do you start?

Start by demonstrating.

Kelford Labs Daily: What to focus on

What your best customers value most.

Kelford Labs Daily: The hard part of focusing

It means saying no.

Kelford Labs Daily: Stand for something

Singularly credible.

Kelford Labs Daily: The more we do the less we help

“Strategy is about focus.”