daily

The Core 4 of Effective Ads — Kelford Labs Daily

Specific, Self-Interest, Attention, Testing

Who am I to judge? — Kelford Labs Daily

The reward of patience.

The other half of what to say — Kelford Labs Daily

Saying what you do instead.

Half of what to say — Kelford Labs Daily

What do they do that you don’t?

Paint yourself into a corner — Kelford Labs Daily

Inspiring constraints.

Boring or important? — Kelford Labs Daily

At the moment of need, we’re important.

As little as possible, as long as possible — Kelford Labs Daily

Keep at it before you add more to it.