The seriousness of fun marketing
Marketing you aren’t doing, or don’t like, won’t work. That’s why I’m constantly going on about making it more fun.
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The Bob Test
How to test your ads before they run.
Daily Lab: See technology for yourself
You can’t wait for the news to tell you what’s new
Daily Lab: What do I do next?
Where are you demonstrating value at a distance?
Daily Lab: What AI has changed
For me, and for your customers.
Daily Lab: The folly of fame
Focus on value, not followers.
Daily Lab: Your customers don’t care about your costs
Focus on the people who want you to succeed.