Daily Lab: Plans don’t change minds Does that mean we accept less from or for ourselves? No, it means we find things we want to do.
Daily Lab: A bitter lesson If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Daily Lab: Do they need something, or want you? It’s not enough to merely present ourselves to the market and tell them that we have what they need.
Daily Lab: Are you selling hours or insight? Which would you rather do? Increase your effort or your insight?
Daily Lab: Your marketing is your work “What marketing can I do that would make me even better at what my customers value most?”