Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
daily
Daily Lab: Are you selling hours or insight?
Which would you rather do? Increase your effort or your insight?
Daily Lab: “I just need a meeting.”
It takes more than selling to do great marketing.
Daily Lab: Your marketing is your work
“What marketing can I do that would make me even better at what my customers value most?”
Daily Lab: Don’t buy the best practice
Or: “The best is bad, actually.”
Daily Lab: We do what we like
People tend to do things they like, and they tend not to do things they don’t like.
Daily Lab: Make your words count
The magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.