The point is to help — Kelford Labs Daily
Not impress.
experience
22 posts
8 Years of Change — Kelford Labs Daily
Kelford Inc.’s Anniversary
The comedy of closeness — Kelford Labs Daily
Why we all need outside support.
Bridging the credibility gap — Kelford Labs Daily
By focusing on your current expertise.
The power of “Yes, but” — Kelford Labs Daily
Amplify believability
Where to find your voice — Kelford Labs Daily
Developing a taste for marketing
The slippery surface of irrelevant brilliance — Kelford Labs Weekly
The Components of Quality
Marketing Expertise Marketing — Kelford Labs Weekly
Marketing makes you better.
It’s not them, it’s you — Kelford Labs Weekly
How to be findable.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Showing of 22 posts