What to do when it isn’t working — Kelford Labs Weekly
What I’d ask you.
What I’d ask you.
Start today, not next year.
Busy season marketing.
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
2020 is a year of anxieties for everyone, business owners included. And a particular strain of anxiety I’ve noticed is over competition.
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.