How to write in someone else’s voice — Kelford Labs Daily
Edit until you hear it.
Edit until you hear it.
Without AI thinking.
Doing the prep work.
Sharing what I’ve learned.
The Components of Quality
The secret is re-writing.
Finding better words.
Read more, write better.
The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?