Strategy means act — Kelford Labs Daily
No action, no information
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The good of bad content — Kelford Labs Daily
Get boring to get better.
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
Who am I to judge? — Kelford Labs Daily
The reward of patience.
The other half of what to say — Kelford Labs Daily
Saying what you do instead.
Half of what to say — Kelford Labs Daily
What do they do that you don’t?