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Focus first, growth second — Kelford Labs Daily

One customer before many customers.

Wishful Advertising Thinking — Kelford Labs Daily

Ads work once things are working.

But what if we fail? — Kelford Labs Daily

Marketing as experimentation.

Being found without Google — Kelford Labs Daily

What to do about “Google Zero”

Tell a good story, first — Kelford Labs Daily

Your process is your story.

Your process is your position — Kelford Labs Weekly

What you do is what you say.

“What they expect to taste.” — Kelford Labs Daily

Focus on what makes you special, not what makes you small.