That which you actually do
Eleanor Roosevelt once said that “action creates its own courage.” Moving forward makes continuing on easier. Taking action builds confidence, and getting what we want is its own motivation.
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What we can and cannot do
People reportedly spend about an hour every week just deciding what to watch on Netflix. And more than two hours every week deciding what to eat. And that was before the pandemic.
Getting unstuck in the middle
This is the first in a short series on moving your service business up-market through marketing strategy.
If the Ever Given container ship fiasco taught us anything, it’s that getting stuck is a lot easier than getting unstuck.
Bragging is part of your work
“In advertising”—and I would add, in all of marketing—“there is also a first principle.” “To attract someone’s attention.”
The danger of disimprovement
The fact is, the more we say, the less our audience will hear. Every time we feel like we should add another offer, another product, another message, or another focus to our marketing, we should try to pause.
When in doubt, land long
On July 20, 1969, Neil Armstrong had a decision to make. The Lunar Module’s onboard computer was guiding the craft toward a crater’s edge, and a field of boulders “the size of Volkswagens,” according to biographer James R. Hansen.
Is there a person in your marketing?
Abraham Lincoln told the story of an “automaton chess player,” a complex machine that, all the way back in the early 1800s, could beat human players at the game.