Marketing keeps going when they get Here — Kelford Labs Daily
With curiosity.
competition
4 posts
The future of Canadian marketing — Kelford Labs Daily
Standing out, not blending in.
Flank the devil
It can be tempting to respond directly when you feel attacked. Perhaps by a competitor trying to “steal” your customers by drastically undercutting your prices. But to respond in kind is to rush headfirst into battle against someone who wants you to fight on their terms.
They’re stuck too
2020 is a year of anxieties for everyone, business owners included. And a particular strain of anxiety I’ve noticed is over competition.
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