The answers aren’t online — Kelford Labs Daily
They’re in slowing down.
creative
31 posts
No marketing resolutions — Kelford Labs Weekly
Start today, not next year.
Daily marketing inspiration — Kelford Labs Weekly
A sample of the Daily Labs.
Take a walk to find the words — Kelford Labs Daily
That’s where inspiration is.
Don’t invent, combine — Kelford Labs Daily
Don’t start from scratch.
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
Dear Charlie
The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?
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