daily

Daily Lab: Uncertainty vanishes.

The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.

Daily Lab: Influence connects

Because the job isn’t over when we’ve made the sale—a new job is just beginning.

Daily Lab: Curiosity not commitment

We can’t just deliver on our promise—we have to overdeliver.

Daily Lab: Show them what you don’t do

Overdeliver because you’ve made the tradeoffs they value most.

Daily Lab: Find closer customers

Find minds already changed, already needing the type of thing you sell.

Daily Lab: Experts don’t build brands

To grow a sustainable business, though, marketing costs need to go down over time, not up.

Daily Lab: Plans don’t change minds

Does that mean we accept less from or for ourselves? No, it means we find things we want to do.