Daily Lab: Make your words count The magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.
Daily Lab: What value, what distance? Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?
Daily Lab: Don’t try to convince Marketing gets into trouble when it tries to convince people of things. When it papers over flaws or embellishes facts.
Daily Lab: This is all strategy is Strategy is simply the structure to work efficiently to get what you want.
Daily Lab: Focus exercise A quick exercise to hone your marketing focus on your most valuable actions and clients:
Daily Lab: Say it to someone It’s a little silly to make such a basic point, but groups don’t really buy things—people do.