Daily Lab: The costs we don’t count
Every sale has a cost
daily
Daily Lab: The sign that you need to change
Pay attention to the edges of your industry
Daily Lab: Focus means saying no
So your customers know what to say yes to.
Daily Lab: Don’t buy an AI (or an airline)
Great invention, terrible business.
Daily Lab: Start your marketing HERE
Start with your current customers.
Daily Lab: Marketing is formed not started
Make marketing a habit
Daily Lab: Making something out of nothing
Planning for a zero, so you don’t have to feel like one.