Incaution is an advertising crime — Kelford Labs Daily
We must manage our ability to persist.
We must manage our ability to persist.
Emulate the effort.
On our upcoming LinkedIn Live with Alison Knott.
Assume it won’t work.
To avoid marketing temptations.
So we can persist.
Money, Energy, Patience.
To do more in 2025.
It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.