One client, not many — Kelford Labs Daily
Focus first.
failure
24 posts
Marketing dizziness — Kelford Labs Daily
One direction, not all directions.
Be human or be ignored — Kelford Labs Daily
Blend in or be yourself.
Are you choosing friends or strangers? — Kelford Labs Daily
Who’s more likely to buy?
Incaution is an advertising crime — Kelford Labs Daily
We must manage our ability to persist.
Practice before you perform — Kelford Labs Daily
So you know what works.
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
Don’t obsolete yourself — Kelford Labs Daily
By becoming an automation.
Real-world positioning test — Kelford Labs Daily
Do they ask follow-up questions?
The easiest way for marketing to fail — Kelford Labs Daily
is to do nothing at all.
The instinct to attempt anyway — Kelford Labs Daily
Experiment instead.
Action under uncertainty — Kelford Labs Daily
Always changing, always ready.
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